SS24-ADR
The client needed help with his online presence and we helped him with this service.
Editorial and e-commerce shooting for Atelier de Roupa
For Atelier Roupa’s Decay SS-24 Collection, we led the full production and creative direction, delivering both e-commerce and editorial shoots. Our vision: a striking interplay of muted tones and bold reds, capturing the brand’s “opium” aesthetic. The result? A seamless blend of artistry and commerce that secured Atelier Roupa’s place in the portfolios of Breuninger and Zalando.
Objective:
Red shadows. Muted echoes. A dance between form and fade.
For Atelier Roupa’s Spring/Summer collection, Decay, we crafted a vision that embraces both the ephemeral and the enduring. This isn’t just fashion; it’s a descent into the layered world of “opium” couture—a daring reinterpretation of texture, shape, and shade.
Concept
A fusion of opposites. Red elements in a muted world, muted styles against a red backdrop. This “Zwischenspiel” is a charged dialogue between color and quiet, between the audacity of red and the restraint of neutrals. Here, red isn’t just a color; it’s a mood, a pulse that anchors the surreal in the real.
Each frame was an act of storytelling. The brand’s essence—raw, yet refined, decayed yet resilient—captured in a way that speaks to the edges of modern luxury. This approach earned Decay a coveted spot with Breuninger and Zalando, cementing Atelier Roupa’s place in fashion’s elite landscape.
Decay isn’t just worn; it’s experienced, felt, absorbed. And we’re here to make that experience unforgettable.
"Danke für den Support, den Einsatz und alles was ihr für uns gemacht habt.”
