A-Park Festival
Amusement park meets Dayfestival
THE BIGGEST DJ-FESTIVAL IN EUROPE
Thanks to a rich array of content and a well-thought-out branding and marketing strategy, we have turned A-PARK into a unique experience with international success.
The Project:
A-PARK is an innovative multi-genre DJ festival concept that combines a festival experience with amusement park elements.
To bring this vision to life, we created a holistic brand experience. Over more than a year of collaboration, we have taken on a wide range of tasks with a growing team, from content production and web design to fundamental strategic consulting.
PHASE 1 - Branding (logo, typography, colors, layout, design elements)
PHASE 2 - Strategy (posting plan, community management, performance marketing, influencer campaigns, posters)
PHASE 3 - Content (video production, ads, 3D animation, web design/development)
RESULTS:
Through our comprehensive marketing strategy - spanning from branding and social media to creative event elements - the A-PARK Festival captivated a broad audience and successfully established its position.
- Over 5,000 visitors on event day
- Millions of impressions from targeted social media campaigns across multiple European countries
- Five music genres that brought together diverse communities
- High Return on Investment from influencer campaigns and advertisements
- Positive feedback on branding from attendees and partners
The festival was celebrated not only by attendees but also well recognized by the international DJ community and cultural scenes.
Jungs und Mädels, ich weine gleich so schön wie das ist!
